Welcome and Intros

In today's competitive business scene, building strong customer relationships is more crucial than ever. A Customer Relationship Management (CRM) system can be a total game-changer for businesses wanting to boost customer interactions, streamline processes, and drive growth. This mini-course is your go-to guide for understanding CRM benefits, picking the right system for your business, and nailing the implementation.

In the coming lessons, we'll dive into how a CRM can up your customer relationship game, optimise sales and marketing, and enhance team collaboration. We'll also cover why it's key to align your CRM strategy with your biz goals, set key performance indicators (KPIs), and create a phased implementation plan.

Whether you're new to CRM systems or refining your current strategy, this mini-course is packed with insights and practical tips to help you master CRM. By the end, you'll be ready to leverage CRM technology and transform your business.