5 Website Design Mistakes Costing You Clients (+ How to Fix Them)
Is your website more ghost town than Grand Central Station? You’re not alone. Many business owners struggle to convert website visitors into paying clients, but the good news? These common website design mistakes are totally fixable.
Let’s dive into why your website might be sending potential clients running (and how to turn things around).
Your Navigation is a Maze
Remember trying to find your way out of IKEA? That’s how visitors feel on your website. Confusing navigation is one of the biggest website mistakes that kills conversion rates.
The Fix:
- Create clear, logical menu categories
- Limit main navigation items to 5-7 options
- Include a search function for larger sites
- Use descriptive labels (not clever ones)
Pro Tip: With Showit website design, you can create custom navigation that’s both beautiful and intuitive
Your Message is Missing the Mark
Your website visitors should understand what you do within seconds. If they’re scratching their heads trying to decode your clever taglines, they’re probably also clicking away.
The Fix:
- Clear, benefit-focused headline
- Specific description of who you help
- Concrete solutions you provide
- Social proof to back up claims
Your Call-to-Action is Weak (or Missing)
Having a gorgeous website without strong calls-to-action is like having a store with no cash register. Your website conversion rate suffers when visitors don’t know what to do next.
The Fix:
- Place CTAs above the fold
- Use action-oriented language
- Make buttons stand out visually
- Create a clear journey for visitors
Your Mobile Experience is Sub-Par
With over 50% of web traffic coming from mobile devices, a poor mobile experience is a conversion killer. Professional website design must prioritise mobile responsiveness.
The Fix:
- Test your site on multiple devices
- Ensure text is readable without zooming
- Make buttons thumb-friendly
- Optimize images for mobile speed
Showit website design tip: Showit lets you customise your mobile design separately from desktop for the perfect experience on every device.
Your Website Isn’t Built for Trust
In today’s digital world, building trust through your website user experience is crucial. If your site looks outdated or unprofessional, potential clients will bounce.
The Fix:
- Add client testimonials
- Display credentials and certifications
- Include high-quality images
- Maintain consistent branding
- Keep content updated regularly
Transform Your Website into a Client-Attracting Machine
Ready to stop making these website mistakes and start converting visitors into clients? Here’s your action plan:
- Audit your current website navigation
- Clarify your message
- Strengthen your CTAs
- Test mobile responsiveness
- Build trust elements
Remember: Your website should be your hardest-working team member, attracting and converting clients while you sleep.
Why Showit Makes the Difference
When it comes to professional website design, Showit offers unparalleled flexibility to create a website that’s both beautiful and strategic. With complete design control and built-in mobile optimisation, you can create a website that truly works for your business.
Level up your website design!
Don’t let these common website mistakes hold your business back. Whether you need a complete website overhaul or strategic tweaks, I’m here to help create a website that actually converts.
